Concepedia

Concept

brand loyalty

Parents

2.7K

Publications

280.1K

Citations

4.9K

Authors

1.7K

Institutions

About

Brand loyalty is a multidimensional construct in marketing and consumer behavior research that examines the consistent repurchase of a brand over time, often driven by a favorable attitude and commitment rather than merely situational factors. This concept investigates the psychological and behavioral processes underpinning consumers' preferential attachment to specific brands, identifying characteristics such as resistance to competitive offerings, willingness to pay a premium, and positive word-of-mouth. Its significance lies in its predictive power for future consumer behavior, its role in firm profitability and market share stability, and its strategic implications for brand management and relationship marketing initiatives.

Top Authors

Rankings shown are based on concept H-Index.

LD

University of Birmingham

KL

Dartmouth College

FG

University of North Texas

CV

University of Glasgow

BM

Griffith University

Top Institutions

Rankings shown are based on concept H-Index.

Griffith University

Brisbane, Australia

University of North Texas

Denton, United States

Dartmouth College

Hanover, United States

Pennsylvania State University

State College, United States